by Alice Whitehead | Jul 7, 2020 | Blog slider
Blogs help you connect with customers, set you up as an expert and drive traffic to your website. Here’s my copywriting checklist for how to write a business blog that will help your business stand out… 01 Write a catchy headlinePeople judge books – and blogs – by...
by Alice Whitehead | Jun 11, 2020 | Blog slider
Journalists are busy people and you only have one chance to catch their attention. Get to the top of the news pile with these press release writing tips… 01 Tell them why it's a great storyIf you can’t tell a journalist why this is a good story in two...
by Alice Whitehead | Jun 11, 2020 | Blog slider
I get 10-20 press releases flying into my inbox on a daily basis. While some are engaging and well-written, with a strong news peg – 90 per cent are not. Here are 10 press release writing mistakes businesses make when trying to get their stories noticed… 01 A...
by Alice Whitehead | Jun 9, 2020 | Blog slider
01 Make it personalMake people want to approach you by showing them a real person lies behind your business or organisation. Always write in the first person and write like a person, not a robot. (It’s a good idea for blogs too). Words such as...
