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Top five tips for press materials

Top five tips for press materials

Journalists are busy people and you only have one chance to catch their attention. Get to the top of the news pile with these press kit tips… 01 Tell them why it's a great storyIf you can’t tell a journalist why this is a good story in two lines – perhaps...
10 biggest press release writing mistakes

10 biggest press release writing mistakes

Around 10-20 press releases fly into my inbox on a daily basis. While some of them are excellent examples of engaging, well-written stories with a strong news peg – unfortunately, at least 90% are not. Here are 10 mistakes businesses make when writing or sending out a...
Six ways to improve your LinkedIn profile

Six ways to improve your LinkedIn profile

01 Make it personalMake people want to approach you by showing them a real person lies behind your business or organisation. Always write in the first person – and write like a person, not a robot. Words such as ‘passionate’, ‘hard-working’ and...
Peat Free Myths Busted!

Peat Free Myths Busted!

Peatlands take thousands of years to form, locking in carbon and providing valuable wildlife habitats – so choosing peat-free compost over peat is the easiest, yet biggest impact you can have on the climate. Time to shatter some myths… Myth 1: “Peat-free compost is...
Books and bites at The Food Library

Books and bites at The Food Library

With its warm welcome, delicious wafts of homecooked food and eclectic decor, Michael Mayhew and Laura Elliot’s ‘The Food Library’ has all the hallmarks of a good neighbourhood bistro – the only difference is, it’s based in their own living room. From the comfort of...