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How to write a brilliant business blog

How to write a brilliant business blog

Blogs help you connect with customers, set you up as an expert and drive traffic to your website. Here’s my copywriting checklist for how to write a business blog that will help your business stand out… 01 Write a catchy headlinePeople judge books – and blogs – by...
10 biggest press release writing mistakes

10 biggest press release writing mistakes

I get 10-20 press releases flying into my inbox on a daily basis. While some are engaging and well-written, with a strong news peg – 90  per cent are not. Here are 10 press release writing mistakes businesses make when trying to get their stories noticed… 01 A...